And now for the last step in the series.
9. Analyze the results. There’s no such thing as a “perfect” campaign. None of us is smart enough to know what our contacts think or how they’ll behave. If you engineered a feedback mechanism into your messages, you’ll get questions or suggestions that may make you rethink your drip strategy. The campaign reports are also valuable for showing you disconnects in your thought process. Tweak messages, stages, sequencing. Don’t be afraid to incorporate direct and indirect feedback.
Once you’ve finished your first drip campaign, you’ll see how much easier it is to build and integrate the next one (and the next one, and the next one) until all your business’ black holes are plugged up.
Was this checklist helpful? (Feedback loop!)
P.S. Besides the Drip Marketing Camp, we work with our clients privately to set up their drips. If that’s something you’d like to talk to us about, just reply to this message.
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{ 1 comment… read it below or add one }
Pretty nice post. I just stumbled upon your blog and wanted to say that I have really enjoyed browsing your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!
John