Drip Marketing Letters

Bandaid Excuses for Drip Marketing

by Lori and Susan on July 27, 2010

When you think of a bandaid, what do you think of?

Something that…

* Protects a weak spot on your body
* Holds everything together until a final solution can be found
* Hurts like the dickens when you remove it

Are bandaids keeping you from getting down to real marketing? How many sales prospecting letters do you have written and waiting in your email marketing software? Have you created a customer surveys to send to your customer base? Did you connect an online form to an autoresponder yet? Do you have any drip marketing campaigns developed?

What is stopping you? Daily fires? Afraid you aren’t creative enough? Not enough time? Don’t know how to get the messages into the marketing automation software? All good excuses, but they’re only bandaids!

Is it possible for you to block out just 1 day on your calendar to focus on your marketing and get several sales letters written and added to a drip marketing campaign?

Stop using bandaid excuses (the ones that are protecting you from getting anything done). You must work on a final marketing solution.

Just rip off the bandaid! Block out 1 day on your calendar right now to work on your marketing. Really… can you think of anything more important for your business? Rememberd, “Someone’s sitting in the shade today because someone planted a tree long ago!”

BTW, to shortcut the whole copywriting component of getting your drip marketing campaigns written and launched, consider investing in one of our DripMarketingLetter packages. At less than $10/letter, they’re a steal–and worth at least 2 ripped-off bandaids!

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Review Your Email Marketing Analytics

by Lori and Susan on July 20, 2010

Today let’s talk about the good stuff. Let’s find out who was interested in what you sent. Who opened your e-mail? Who clicked on which links?

Doing drip marketing properly gives you the ability to monitor your results… there are reports that show you if you’ve been effective with your campaigns.

If you are using Swiftpage, then you can easily find out all of that and more. Access your Swiftpage account (by clicking the icon in your Contact Manager). In the Results tab, click Reports, select the campaign or single email you want results for, and click View Report. You can learn all kinds of things. Check out the dashboard options for one of my recent sends. [click to continue…]

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Launch

July 13, 2010

Really, just do it. Done is better than perfect. Send out your messages.
p.s. Need help? Stuck in the process somewhere? Need to a coach to get you going and staying focused. Call our office (646-402-5907) to set up a time to work with you one-on-one or to sign up for our next Online Drip Marketing [...]

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How To Design Your Marketing Automation Messages

July 6, 2010

Have you been following our step-by-step checklist for building your own drip marketing campaign? (You can start here at the beginning of our series on “Getting Started with Drip Marketing.”)

We hope you’ve been working on your campaign messages and getting them into the marketing automation software. Which software doesn’t make a difference, really. The procedure is the same. Here are a [...]

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5 Ways To Introduce The Call To Action

June 29, 2010

In a previous post, we discussed how 60% of your success in any marketing campaign is attributed to the list. (So hopefully you have spent some time in cleaning up your database and figuring out new ways to collect even better names.) The principle also states that 30% is because of the offer you make in your message. [...]

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Should a Prospecting Letter Use Long or Short Copy?

June 22, 2010

When you write prospecting letters, should the copy be long and thorough OR short and to the point? Which gets you the most opens and clicks, do you think?
The knee-jerk reaction is to answer, “Short!” After all, we live in a 140-character world now, thanks to Twitter!
But, there’s a laundry list of considerations that contribute to the right answer, such [...]

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Big Payoff from an Inactive Customer Campaign

June 10, 2010

You know the cliche, “Truth is stranger than fiction”? Well, we could not have scripted the surprise ending to this story any better than it happened in real life.
Here we are, Susan and Lori, drip marketing experts, in Denver a few weeks ago to present a session on “generating a continuous flow of revenue to your [...]

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Sales Follow Up Is Not a Flood Followed by a Drought

June 8, 2010

So what it all comes down to is making a connection with your contacts… AND then staying connected. Remember, Drip Marketing… it’s not a flood of messages, followed by a drought.
We had a client call this week and say they were sweating just thinking about all of this. We hope you are not feeling the same way. Really [...]

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Analyze Your Campaign Results

June 3, 2010

And now for the last step in the series.
9. Analyze the results. There’s no such thing as a “perfect” campaign. None of us is smart enough to know what our contacts think or how they’ll behave. If you engineered a feedback mechanism into your messages, you’ll get questions or suggestions that may make you rethink [...]

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