Drip Marketing Letters

Setting Up the Drip Marketing Campaign

June 1, 2010

In our last two posts, we started outlining how to get started with your own drip marketing campaigns. Using the checklist… 1. Start by picking one area in your business where you have the worst follow up. 2. Define the target audience for this campaign. 3. Determine which messages you want to send and the [...]

Read the full article →

Writing Your Drip Messages

May 11, 2010

In our last post we started with the first 2 points on our checklist for developing your own Drip Marketing Campaigns. When you begin any new project, you have to pick a starting point. So the first tip was to select the type of drip you wanted to develop for following-up with your contacts. Next [...]

Read the full article →

3 Drip Examples

May 6, 2010

In our last tip, we promised you 3 solid examples of when to use drip marketing. Here they are… New Product Launch: How do you go from somebody knowing nothing about what you’re selling to being intelligent enough to make a buying decision? It’s an educational process. Drip marketing allows you to send bite-sized nuggets [...]

Read the full article →

Getting Started with Drip Marketing

May 4, 2010

You probably already know you don’t communicate with your customer base enough, and you’re missing sales because of your inability to “clone” yourself. So it’s not hard to see the benefits of adding drip marketing to your marketing plan. We have compiled a 7-point checklist to help you get started. This is the process we [...]

Read the full article →

Follow-up vs Drip Marketing – A Mindset Thing

April 17, 2010

How many times do you follow-up on a quote or proposal that you sent to a prospect? If you are like me, I used to follow-up a few times and if the contact couldn’t make up their mind, I was off to the next deal… thinking the prospect would call me when they were ready [...]

Read the full article →

Contacts Aren’t Ready to Buy…

April 1, 2010

Sadly, not everyone is ready to buy when you’re ready to sell. (We suspect that if you were a one-call closer, you wouldn’t have found our website–you wouldn’t need us!) Drip Marketing is a great way to help you close the gap between your sales efforts and the sale. Is it possible to get through [...]

Read the full article →