Today let’s talk about the good stuff. Let’s find out who was interested in what you sent. Who opened your e-mail? Who clicked on which links?
Doing drip marketing properly gives you the ability to monitor your results… there are reports that show you if you’ve been effective with your campaigns.
If you are using Swiftpage, then you can easily find out all of that and more. Access your Swiftpage account (by clicking the icon in your Contact Manager). In the Results tab, click Reports, select the campaign or single email you want results for, and click View Report. You can learn all kinds of things. Check out the dashboard options for one of my recent sends.
Have you signed up for Swiftpage yet? It is a monthly service and there are no long term commitments. If you have ACT2010, then the Swiftpage software is built in and all you need to do is click on the icon to activate your account. BUT you don’t need to upgrade to the latest version of ACT to take advantage of all these cool features. Even if you have ACT 2005-ACT2009, you can take advantage of the EXACT same capabilities by downloading Swiftpage here. If you have ACT 6, you can also download and use Swiftpage for mailing out your emails, but some of the more advanced features like Drip Marketing campaigns are not available for use with this older version of ACT.
Hey… it’s a trial… sign up and see what you can do with this… or better yet… join our DripMarketingCamp.
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{ 2 comments… read them below or add one }
Does your report offer “forward” stats? I’ve seen it before, but I’m sure it relies on people actually clicking the link in the email that says “forward this to a friend” — which 90% of people won’t do. They’ll just forward it like normal. This creates a high number of views compared to unique views.
Usuallly, I consider my email to have been virally successful if the total views is 2x or more the number of unique views.
You are right. In order for the “forward” stat to work, the receiver must click on the Forward button at the bottom of the email. If the person just clicks the Forward button in their email package to send on to a friend, it will not be counted in Swiftpage “forward” statistics.