You probably already know you don’t communicate with your customer base enough, and you’re missing sales because of your inability to “clone” yourself. So it’s not hard to see the benefits of adding drip marketing to your marketing plan.
We have compiled a 7-point checklist to help you get started. This is the process we teach in our Drip Marketing Camp, and we’re happy to share with you to remove some of its mystery.
1. Start by picking one area in your business where you have the worst follow up. It might be the Proposal Follow-up that we talked about in our previous tip, but it could be New Customer follow-up or Event or Trade Show promotion as well as the follow-up to the attendees, or Web Inquiery follow-up, etc. Plug up that black hole first. It may be hard to focus on just one campaign. Even if you feel like you need to work on all of them, just pick one to start with. Eventually you’ll complete them all.
2. Next define your target audience for this campaign. This will be a lot easier now that you’ve focused. Create a group in your database that holds that contacts that will belong to the drip campaign you are working on. If necessary do any database cleanup while you are working on your campaign. Make sure that your contacts have email addresses and that the ID/Status is up to date or that any field that you plan on using for including contacts in your group… and thus in your database. (This is called list segmentation, which is the first step in having more meaningful conversations with your contacts.)
So work on getting your list updated and ready and think about which drip campaigns you want to work on. We’ll talk about the messages in our next tip.
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