You know the cliche, “Truth is stranger than fiction”? Well, we could not have scripted the surprise ending to this story any better than it happened in real life.
Here we are, Susan and Lori, drip marketing experts, in Denver a few weeks ago to present a session on “generating a continuous flow of revenue to your business using drip marketing.” All of a sudden, Ginger Ney, Susan’s senior technician and our videographer, starts waving her hands wildly for Susan to call on her.
Susan ignored her, figuring she’d get to Q&A at the end of our talk. Finally, Ginger jumps up and runs from the room, yelling, “Oh my gosh! Drip marketing works!” (Lori thought she had to pee, and couldn’t understand why a grown woman was raising her hand for permission.)
Designing an Inactive Customer Campaign
Susan continued talking about her drip marketing example of how to design an Inactive Customer campaign (one of the top selling drip marketing campaigns we sell on this site.) Basically, the steps are…
- Go back 3 years and find your biggest customers who’ve stopped calling and/or buying
- Write your messages with more of a “what happened to you” than a “discount for coming back” approach
Then she outlined the 6-8 messages we recommend in our drip marketing blueprint. Mark Mondo, one of our DripMarketingCamp graduates who was in our audience, also weighed in with feedback about the inactive campaign we helped him launch. He shared how just a few days into the campaign, he’d already gotten some nice replies from clients he hadn’t spoken to in awhile.
But, back to the punchline of our story. Our session ends, and Ginger comes running up to Susan. “WE JUST SOLD A 45-SEAT LICENSE DEAL FROM YOUR DRIP CAMPAIGN!”
Drip Marketing Works for Drip Marketing Experts!
Apparently, a former customer, upon receiving one of Susan’s inactive customer campaign messages, replied, “We’re ready to upgrade!” Needless to say, this is a very nice-sized deal for Susan’s company. So, yes, fellow drippers, Susan and I do “eat our own dogfood!” And it really, really works!
The famous Travis Campbell, who was also in our audience, was similarily impressed with the surreal timing of Susan’s great news. Being the video guru that he is, he captured our story for YouTube posterity. Hope you enjoy it! And, oh, BTW…
Have we told you today how much we love drip marketing?
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